Shira Potash is a certified nutrition educator with a Masters of Science in Community Health Education. She is currently a project manager for Kaiser Permanente’s national employee wellness program, Healthy Workforce, where she produced a series of cooking videos for employees. She has also produced videos for other non-profit nutrition education programs such as Cooking with Kids and Project EAT. In her private nutrition practice, Sprouts Nutrition, Shira works one-on-one with clients of all ages to guide them towards optimum health. This is her first film.
Yoav Potash’s work addresses important social issues of our day. Yoav recently produced and directed CRIME AFTER CRIME, a documentary about the legal battle to free a victim of abuse from a California prison. CRIME AFTER CRIME premiered at the Sundance Film Festival and has won a dozen major film festival awards, including the Audience Award and the Golden Gate Award for Investigative Documentary Feature at the San Francisco International Film Festival, the Justice Matters Prize at the Washington DC International Film Festival, and the Grand Prize at the San Antonio Film Festival. For his advocacy, Yoav was the first filmmaker to be honored by the California Women’s Law Center with their Pursuit of Justice Award.
Yoav has also produced short documentaries and videos for many companies and nonprofits, including: Apple Computer, Neutrogena, Jewish Family and Children’s Services of San Francisco, The David and Lucile Packard Foundation, The Koret Foundation, and the Jewish Community Federation of San Francisco. He has taught film courses at the Bay Area Video Coalition and Academy of Art University, and is a graduate of UC Berkeley, where he received the university’s top prize in creative writing.