Shira Potash

Shira Potash, head of Sprouts Nutrition, is a certified nutritional educator. She teaches nutrition-based cooking classes to public elementary schoolchildren, helping them to enjoy fruits and vegetables and make healthy choices in their lives. In her private nutrition practice, Shira works one-on-one with clients of all ages to guide them towards optimum health. She is currently pursuing a Masters in Health Education from the University of New Mexico. This is her first film.

Yoav Potash

Yoav Potash is an award-winning writer and filmmaker, and the founder of Summit Pictures, an independent film and video production company. For over ten years, he has produced narrative and documentary films that have aired on PBS and have screened at film festivals worldwide.

His 35mm film Minute Matrimony earned a Golden Gate Award at the San Francisco International Film Festival and a Grand Festival Award at the Berkeley Video & Film Festival. Criminal Justice, his short on racial profiling, won a documentary competition judged by HBO and The Learning Channel. Yoav collaborated with PBS station KQED to complete his first documentary, From the Ground Up, about a multicultural group of UC Berkeley students who helped rebuild burned-down African-American churches in Alabama.

His video production clients have included Apple Computer, Neutrogena, The Koret Foundation, Jewish Family and Children Services of San Francisco, and the San Francisco Jewish Community Federation. He teaches film seminars at the Bay Area Video Coalition and University of San Francisco. He is a graduate of UC Berkeley, where he received the university's top prize in creative writing.

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